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pbs documentary series. earl morris, i think, was the director, i'm not sure, on the prohibition era. he devotes a whole last section of the book, not very long, but the myth of joe kennedy actually being involved in smuggling. he did make money off of alcohol right at the end of prohibition, but technically speaking he was more of a speculator than a smuggler. but somehow, it's interesting, there is this sort of taken for granted mythology that a made the this money bootlegging. no -- >> irish. >> no, the real profiteers in this particular story, um, were the bronsons from canada who bought seagrams and some of the fam family funded respectful institutions in canada. they got their start through prohibition and pushed sometimes aggressively competitors aside. so they had this questionable origins and completely went legit. >> interesting. the california wine industry also got a huge boost from prohibition. they would set out casks with warning labels which said warning after six months, if this liquid is -- this grape juice is allowed to sit for six months, it will become alcohol an
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